Experiential marketing agency George P. Johnson commissioned NOMOBO to create a live on-demand TV show for Rodan+Fields's yearly convention at the MGM Grand convention center in Las Vegas.
GPJ partnered with NOMOBO to create a concept and strategy for an online platform named Rodan+Fields Virtual to support the 2016 Rodan+Fields convention in Las Vegas. 35,000 R+F sales consultants registered online to be a part of the virtual experience. NOMOBO's goal was to elevate the simple livestream of previous years into a television-quality live viewing experience that would galvanize the R+F salesforce and drive sales. To achieve this goal, NOMOBO created the following content before, during and after the convention:
Before: A pre-announcement video to boost registration.
During: A live broadcast integrating content from the convention's main hall, five breakout rooms, and a viewing party in Virginia. Two NOMOBO-provided hosts anchored the live broadcast from an onsite studio at the convention and a roving NOMOBO-provided field reporter added additional live commentary.
After: A thank you video to extend engagement with both live and virtual attendees.
A NOMOBO team of 50 directors, cameramen, technicians, producers and editors worked on this project. The team captured hours of general and breakout sessions about the latest on R+F products and innovations including the launch of R+F's newest product, Lash Boost. The broadcast also included a red carpet arrivals show followed by an awards gala presented by Mario Lopez and Andy Cohen featuring a performance by Meghan Trainor.
GPJ and NOMOBO collaborated with INXPO to distribute the content via a custom virtual platform. Thousands of paid viewers from across the United States and Canada watched the livestream. The recorded general and breakout sessions are immortalized on the platform and are accessible by all subscribers for on-demand viewing.
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